BACHELOR OF BUSINESS MANAGEMENT HONOURS IN MARKETING MANAGEMENT
This Degree Programme, spanning four years, provides a robust understanding of market dynamics, consumer behavior, and strategic planning. It equips students with essential skills in branding, digital marketing, and market research, fostering critical thinking and analytical abilities. This program’s significance lies in its capacity to prepare individuals for diverse marketing roles, empowering them to navigate evolving markets, anticipate trends, and drive business success in competitive landscapes.
- Duration – 4 Years
- Certification – UGC Recognized
- Entry Qualification – 3 ‘s’ Passes in GCE A/Ls
YEAR-WISE CURRICULUM STRUCTURE
Year 1: (SLQF Level 3)
- Management for Business
- Financial Accounting for Business
- Microeconomics
- Mathematics for Business Decision
- Information Technology for Business
- Communicative English
- Language Competences I
- Macroeconomics
- Cost and Management Accounting
- Business Statistics
- Business Information Systems
- Communicative English Language
- Competences II
- Soft Skills Development I
Year 2: (SLQF Level 4)
- Human Resource Management
- Marketing Management
- Financial Management
- Business Analytics
- Communicative English Language
- Competences III
- Soft Skills Development II
- Operations Management
- Supply Chain Management
- Organizational Behaviour
- Business & Corporate Law
- Communicative English Language
- Competences IV
- Soft Skills Development III
Year 3: (SLQF Level 5)
- Consumer Behaviour
- Entrepreneurship and SMEs
- Integrated Marketing
- Communication
- Services Marketing
- Sales Management
- Research Methodology
- Customer Relationship Management
- Brand Management
- Analytical Tools for Marketing
- Research
- International Marketing
Year 4: (SLQF Level 6)
- Digital Marketing
- Strategic Management
- Retail Marketing
- Business to Business Marketing**
- (B2B Marketing)
- Hospitality Marketing**
- Business and Society**
- Public Relations**
- Internship in Marketing
- Dissertation
- Internship in Marketing
- Dissertation
Career Opportunities
- Management Consultant
- Marketing Manager
- Business Development Executive
- Academic
- Business Coordinator
- Entrepreneur
- Research Executive